Custom Millwork for Visual Merchandising

The appearance and layout of your store can be just as, if not more, important that the products you sell. From telling your brand’s story and creating immersive experiences, every aspect of the décor, layout and organization contributes to the customer experience. This can make the difference between drawing in multiple purchases and someone wandering out empty handed.

When creating the base for visual displays, you want something that will support the story you are trying to tell, not compete with it. That’s what we did for Simon’s Sportswear in Aventura.

Making a Statement

display wall - custom commercial millwork - DNG Millwork & Cabinetry - Miami, Florida
The large back wall cabinet creates a focal point for customers as they enter the store. Remember, you only get one first impression – so make it count! These custom display cabinets extend almost 20 feet up the back wall, providing a grand backdrop to display the coordinating jersey, jackets, hats and shoes before the customer begins browsing.

Directing Traffic

Did you know that 90% of consumers turn right when they enter a store? Without even knowing it!

wall display - custom commercial millwork - DNG Millwork & Cabinetry - Miami, Florida

Wall displays are where you can make the biggest impact. Here we kept it simple so that the merchandise can take center stage. The shelves are adjustable, so Simon’s can rearrange the merchandise as often as they like.
floor displays - custom commercial millwork - DNG Millwork & Cabinetry - Miami, Florida

The geometric box displays are understated and versatile. The serve the dual purpose. The act as a stage to display the products and control and direct traffic around the store. The various levels create a lot of visual interest, leading the customer’s eye from product to product in a fun, appealing way.

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